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BC BONACURE® pH 4.5 COLOR FREEZE

Our first color-locking hairtherapy
 
There is nothing better than walking out of a salon with vibrant true color. A good colorist will create the ideal balance of shades to suit their client's style and skin color. Getting it right is a skilled science, so it's no surprise that everyone wants their color to remain true for as long as possible.
 
That’s where BC BONACURE® pH 4.5 Color Freeze comes in. pH 4.5 Balancer Technology not only seals the surface of colored hair like conventional color care does, but most importantly, it freezes the color pigments deep inside the hair matrix for optimal color.


TARGETED HAIRCARE

BC BONACURE® pH 4.5 Color Freeze Technology
After a coloration, current care technologies mainly seal the cuticle, leaving the matrix structure unattended which can lead to a lack of resilience, hair breakage and dramatic color fade.
 
When hair is adjusted to the optimal pH value of 4.5, the matrix around the cortex is tightened and stabilized, keeping the color pigments frozen deep inside the hair structure. In combination with Cell Perfector Technology, the hair surface is perfectly sealed, providing a long-lasting protection against external aggressions like water or blow-drying.
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Milk Shake
NATURAL HAIR COLOUR
Joico